July 2012

Shows are like buses
You wait for ages for one then three come at once!

How many times has this happened to you?

You’re working in a show – and you ask your friends to come and see it. ‘I’d love to,’ they say. ‘But our season’s exactly the same dates as yours!’ So neither of you get to see the other.

Whie each company has it’s own loyal following, many of us also need friends and family of cast and crew, plus general public to fill the theatre.

So why do so many companies put themselves at a disadvantage by staging a show at exactly the same time as everyone else?

May was packed with shows. September and October, too. But July? hardly anything.

I know that holidays and venue availability play a part, and prolific companies, such as Therry and Tea Tree Players have little flexibility. But they are also predictable. They tend to use the same dates every year.

So if you’re a company who can be flexible, there’s a real opportunity here.

In 2013, put your shows on at a different time.

That way, we won’t miss the buss and you’ll have more ‘passengers’ in your auditorium!